Data stories come in all shapes and sizes. We create stories through social posts, infographics, articles, videos, and scrollytelling. Each modality has its own strength, and the type of story you're creating likely fits one modality over another.
Each month, we'll publish a story and walk through the full lifecycle of creating the story – from data analysis, predictive modeling, story and narrative creation, to content production. We'll publish data, code, tutorials, and design resources you can use to replicate the story.
Our stories fall within three themes: 1) Sports, 2) Entertainment and 3) Business.
Sports
Our sports stories cover a range of sports and topics. We'll focus broadly on teams and sports on some of our data stories and in others will focus on the specific athlete or event.
May 2025 Story - "Predicting Who Will Win the Cup"
The NHL playoffs are in full swing, so our first series demonstrates how you can build a story to predict the winner of the Stanley Cup – including both what to do and pitfalls to avoid. This data story starts with a single social post and ends with a series of social posts designed to provide updated predictions for the Stanley Cup winner after each game.
- The Data Story: "Predicting Who Will Win the Cup"
- Exploratory Data Analysis: "Predicting Who Will Win the Cup"
- Forecasting a Winner: "Predicting Who Will Win the Cup"
- The Final Content: "Predicting Who Will Win the Cup"
Additional Resources: GitHub Repo | Canva Templates
Check out our "It's a Wrap" post for our learnings.
Entertainment
Our entertainment stories seek to uncover interesting facts and trends in the entertainment industry. We'll focus broadly on the industry in some of our data stories and in others we'll focus on specific artists and events.
June 2025 Story - "The Coachella Effect"
Coachella attracts festival goers from around the world. It is increasingly one of the key platforms to help artists reach a global audience and hit new levels of success. According to Chartmetric, the "Coachella Effect" is the impact the festival has on an artist's career. In this data story, we'll explore the Coachella Effect through the lens of four Spotify metrics to see if we can predict the next big breakout artist.
- The Coachella Effect: An Introduction
- The Coachella Effect: Measuring Impact
- The Coachella Effect: Chappell Roan's Breakout Blueprint
- The Coachella Effect: Predicting the Next Breakout Artist
Additional Resources: Canva Templates
Business
Our business data stories will cover a broad range of topics. We'll be apolitical in our approach and topics and will focus on trends and predictions using innovative data analyses or broader business trends analysis.
September 2025 Story - TBD
- Schedule Coming Soon