Two paths. One mission.
Whether you're here to master data storytelling or to build your athletic career with intention, there's a path for you. Find yours below.
For Data Storytellers
Learn to tell stories with data
For sports fans, aspiring analysts, and creators who want to understand data, build with it, and share it with the world.
Content & courseware
Articles, case studies, and structured modules covering sports analytics, AI-assisted storytelling, and data visualization — all free to access.
Start here →Community workshops
Monthly live sessions on sports analytics, AI tools, and storytelling craft. Join a session, ask questions, and learn alongside fellow enthusiasts.
See upcoming sessions →Sports, AI and Storytelling
A practical guide covering the full lifecycle — from sourcing data to publishing polished, data-driven sports stories across platforms.
Get the e-book →Living course — full access
A paid, evolving course built module by module. Go deep on a different sport each month with real data, real analysis, and real storytelling craft.
Preview the course →For teams & organizations
Custom data storytelling workshops
Bring the curriculum to your team — tailored to your sport, your data, and your goals. Tell us what you need and we'll get back to you.
For Athletes
Build yourself like a product
You, Inc. is a six-dimension framework for athletes who are serious about the career — and the life — they're building. Not just the game.
You, Inc. self-assessment
A 5-minute survey that scores you across all six dimensions — Vision, Health, Skills, Brand, Storytelling, and Wealth. Get a personalized report by email immediately.
Take the assessment →Your personalized scorecard
A dimensional breakdown showing your scores, your biggest gaps, and where to focus first — generated from your assessment and emailed to you instantly.
Get your scorecard →You, Inc. — Build. Launch. Grow.
The complete framework. Six chapters, six athlete case studies, self-assessments for each dimension, and concrete actions you can take right now.
Get the e-book →For athletes ready to go further
Custom You, Inc. strategy engagement
A tailored program built around your scores, your sport, and your goals — with expert facilitation across all six dimensions. Submit your interest and we'll scope it together.