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Data Storyteller Path

From Stats to Stories. Here's How to Begin.

Whether you're a sports fan, an aspiring analyst, or a creator, we'll take you from zero to publishing data-driven stories.

Start free, go at your own pace.

1 - Take the Intro Course

Work through our free 10-lesson course. It covers everything from the data storytelling lifecycle to building and publishing your first story.

2 - Join the Data Punk Community

Sign up free to get notified when new content drops, access member-only courses on the Resources Hub, and join our monthly community calls on sports analytics, AI, and storytelling craft. We're at almost 2,000 members across 30 countries — and growing fast.

3 - Go Deeper with Data Storytelling Courseware

When you're ready for more, the Learning hub has lots of options that we continuously update. Much of this content is members-only, so be sure to subscribe and enjoy.

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Amateur Athlete Path

Build yourself like a product

Most athletes are talented. Few are deliberate. You, Inc. gives you the same framework product builders use — applied to you, your career, and the life that comes after the game.

1 - Understand the Six Dimensions

You, Inc. is built around six areas every athlete needs to develop, not just on the field, but off it. These dimensions are Vision, Performance, Skills, Brand, Storytelling & Wealth. Together they determine whether the career you're building succeeds or stalls.

2 - Take the Free Self-Assessment

A 5-minute survey that scores you across all six dimensions and generates a personalized report — emailed to you immediately. It's not a test. It's a map. Take it at dpmyouinc.scoreapp.com.

3 - Read the Framework and Take Action

The You, Inc. e-book walks you through all six dimensions with real athlete case studies, self-assessments, and concrete actions for each area. Use your scorecard to know which chapter to start with.