Everything you need to go from zero to publishing data-driven sports stories can be found on this page. Start with our free resources and go at your own pace.
Free Courses
Intro to Data Storytelling
The full lifecycle from sourcing data to publishing your first data-driven sports story. The best place to start if you're new to the field.
Start lesson 1 →Data Storytelling for Creators & Journalists
A structured course on applying data storytelling techniques to investigative journalism, creator content, and independent media.
View course →Data Storytelling for Sports
A sport-focused introduction to data storytelling — covering analytics, visualization, and publishing across platforms.
View course →Sports, AI & Storytelling Living Course
A continuously updated course built around real-world data stories. Each module covers a new sport, a new story, and the full build process — with data, code, and templates included.
Explore the course →Paid Courses
Introduction to Hockey Analytics
Build your first hockey analytics dashboard with Power BI — covering key team and player statistics, data sourcing, and dashboard design from scratch. By the end you'll have a production-ready Team Performance dashboard.
Advanced Data Storytelling Course
A deep-dive paid course for analysts, creators, and journalists ready to go beyond the fundamentals — covering advanced modeling, multi-platform publishing, and professional-grade storytelling workflows.
Data Story Projects
Predicting Who Will Win the Stanley Cup
Build a story that predicts the Stanley Cup winner — starting with a flawed social post and ending with a full prediction series.
From Backyard to Bridge — Reece James
A multi-part data story following Chelsea FC's homegrown talent, culminating in a full scrollytelling story.
The Coachella Effect
Explore how Coachella impacts an artist's career using Spotify metrics — and try to predict the next breakout artist.
The Road to Abu Dhabi
Seven races. One championship. Follow the final stretch of the 2025 F1 season with data, models, and storytelling at every round.
Tools & Resources
Design Templates
Canva templates for social posts, infographics, and data visualizations — published alongside each story project and available as a standalone library.
Browse templates →Data & Code
Every story project includes the datasets and code used to build it. Browse the full GitHub repository to download, fork, or learn from any of our analyses.
Browse GitHub →Sports, AI & Storytelling e-book
A practical guide to the full data storytelling lifecycle — from sourcing data to publishing across platforms. A useful companion to the courses and projects on this page.
Get the e-book →