Learn practical skills in data, AI, and systems. Turn ideas into stories, products, and businesses.
Data Storytelling Courses for Sports Creators
Want to Create Your Own Sports Data Stories?
Go beyond reading the analysis. Learn how to find the story in sports data, design engaging visuals, publish your work, and build your own content business. Our beginner-friendly Data Storytelling for Sports course shows you how.
Online Course · Data Punk Academy
Go From Sports Fan to Data Storyteller
Turn sports statistics into compelling stories, create engaging visuals, publish your content, and build an audience.
An Introduction to Data Storytelling for Sports
Our practical, beginner-friendly course takes you from finding your first story to creating a sports content business.
Self-paced learning · Beginner-friendly · Learn by doing
Three Learning Paths
Not sure where to begin? Pick a path based on what you want to accomplish.
Learn the Foundations
Understand the tools. Master the fundamentals.
This path will build your knowledge of data, AI, analytics and storytelling. Learn how to ask better questions, find meaningful insights and communicate what matters.
Perfect for beginners looking to develop practical skills.
Introduction to Data Storytelling
The full lifecycle from sourcing data to publishing your first data-driven sports story. The best place to start if you're new to the field.
Start lesson 1 →Introduction to Sports Analytics
A selection of online modules on beginner and intermediate topics in Sports Analytics to get you up and running in the initial stages of the data storytelling framework.
Explore the course →Introduction to AI & Data Science for Data Storytelling
This online course explores how you can use AI and Data Science in your data storytelling.
View course →Introduction to Hockey Analytics
Build your first hockey analytics dashboard with Power BI — covering key team and player statistics, data sourcing, and dashboard design from scratch. By the end you'll have a production-ready Team Performance dashboard.
Enroll Today →Build and Create
Put your skills to work.
This path goes beyond theory with real-world projects, hands-on tutorials and practical workflows. Learn how to turn raw data into compelling stories, visualizations, dashboards and digital experiences.
Explore examples across sports, entertainment, finance and business.
Data Storytelling for Creators & Journalists
A structured course on applying data storytelling techniques to investigative journalism, creator content, and independent media.
View course →Sports, AI and Storytelling Living Course
A continuously updated course built around real-world data stories. The course covers different sports and does a deep dive on specific topics.
Explore the course →Launch and Grow
Turn your knowledge into something valuable.
This path gets practical. Learn how to build your own newsletter, develop digital products, grow an audience and create repeatable content systems.
From your first published story to your own content business, we'll help you move from idea to execution.
Data Storytelling for Sports
An introductory paid course for creators, journalists and analysts that covers how to apply the storytelling framework, designing your data story and standing up your own content business. Bonus modules on Sports Analytics!
Data Storytelling for Sports Course and E-Book Bundle
We've bundled the online course and the Data Storytelling for Sports: A Primer e-book to give you even more value.
Data Story Projects
Predicting Who Will Win the Stanley Cup
Build a story that predicts the Stanley Cup winner — starting with a flawed social post and ending with a full prediction series.
From Backyard to Bridge — Reece James
A multi-part data story following Chelsea FC's homegrown talent, culminating in a full scrollytelling story.
The Coachella Effect
Explore how Coachella impacts an artist's career using Spotify metrics — and try to predict the next breakout artist.
The Road to Abu Dhabi
Seven races. One championship. Follow the final stretch of the 2025 F1 season with data, models, and storytelling at every round.
Tools & Resources
Design Templates
Canva templates for social posts, infographics, and data visualizations — published alongside each story project and available as a standalone library.
Browse templates →Data & Code
Every story project includes the datasets and code used to build it. Browse the full GitHub repository to download, fork, or learn from any of our analyses.
Browse GitHub →Sports, AI & Storytelling e-book
A practical guide to the full data storytelling lifecycle — from sourcing data to publishing across platforms. A useful companion to the courses and projects on this page.
Get the e-book →