The Coachella Effect: A Platform for Emerging Artists
This is the second post in a four-part series that explores how Coachella serves as a platform for emerging artists, driving global exposure and long-term success.
At a Glance
- Discover how Coachella drives immediate growth in streaming metrics for emerging artists.
- Understand the impact of daily streams, monthly listeners, followers, and popularity ratings on career success.
- Analyze Anitta, Dominic Fike, and Chappell Roan to see how Coachella helped fuel their breakout momentum.
Introduction
In the first part of our series, we introduced the concept of the Coachella Effect—the measurable boost in visibility, reach, and growth that emerging artists experience after performing at the iconic festival. Now, we turn our focus to the tools that help us quantify that effect.
Specifically, we'll look at four key Spotify metrics: daily streams, monthly listeners, followers, and popularity rating. These metrics allow us to track and measure an artist’s momentum and reveal how Coachella serves as a launchpad—not just for one big moment, but for long-term breakthrough potential.
In this post, we’ll explore how these metrics moved for artists like Anitta, Dominic Fike, and Chappell Roan, offering a clearer picture of how Coachella accelerates their trajectory.
Coachella's Impact on Artist Growth
Coachella offers emerging artists an unparalleled platform to reach a global audience and increase their visibility, both on the stage and through streaming platforms. According to Artist Weekly,
The festival provides a stage for artists who may not yet be household names, offering them exposure to tens of thousands of festival-goers.
But how does that exposure translate into measurable career growth? That’s where Spotify metrics come in. Daily streams, monthly listeners, followers, and popularity ratings give us a concrete way to track the before, during, and after of a Coachella performance.
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In this section, we examine how those metrics shifted for three rising stars—Anitta, Dominic Fike, and Chappell Roan—to demonstrate how Coachella not only creates an immediate spike, but also sets the foundation for ongoing momentum.
Anitta - Coachella 2022
Anitta’s 2022 Coachella set marked her leap from regional fame to global recognition. Just prior to the festival, she was riding high off her hit single “Envolver,” which had made her the first Latin artist to top Spotify’s global chart.
Six months before Coachella, she averaged 3.1 million daily streams and 16.6 million monthly listeners. During the festival, those numbers surged to 7.8 million daily streams—a 152% increase—and her monthly listeners doubled to 32 million. She gained over 300,000 followers and saw her popularity rating rise from 81 to 88.
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Even six months after the festival, Anitta maintained 3.99 million daily streams and 23.6 million monthly listeners—well above pre-Coachella levels. Her followers had grown by nearly 1.1 million overall, and though her popularity rating dipped slightly to 80, the data reflects sustained interest and visibility.
Anitta’s trajectory shows how the metrics we’re using—particularly monthly listeners and followers—can capture both immediate spikes and longer-lasting fan engagement following a Coachella appearance.
Dominic Fike - Coachella 2023
Dominic Fike’s Coachella debut in 2023 came just after the release of his single “Dancing in the Courthouse” and before his sophomore album Sunburn. Having built buzz with his breakout track “3 Nights” and his EP Don’t Forget About Me, Demos, Coachella gave Fike the stage to transition from indie standout to mainstream artist.
Prior to the festival, Fike averaged 1.67 million daily streams and 10.5 million monthly listeners. During Coachella, his daily streams jumped to 2.2 million, and his monthly listeners rose to over 12 million. His follower count increased significantly as well, and his popularity rating rose from 73 to 74.
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The more telling impact came after the festival: six months later, his daily streams had climbed to nearly 3 million—a 75% increase from pre-festival levels—and monthly listeners reached 17.7 million, up 68%. His followers grew by over 400,000, and his popularity rating eventually hit 79.
Fike’s post-Coachella momentum demonstrates how the festival can amplify artist visibility in a way that compounds over time—especially when aligned with music releases. It also shows how follower and popularity growth can reflect not just interest, but sustained fanbase expansion.
Chappell Roan - Coachella 2024
Chappell Roan’s Coachella debut in 2024 marked a pivotal moment in her journey from promising breakout to mainstream star. Leading into the festival, Roan had already built a loyal fanbase with the release of her album The Rise and Fall of a Midwest Princess, but Coachella gave her the exposure she needed to launch her career into the global spotlight. According to Hits,
Everything changed for Roan when she performed at Coachella on April 12 and 19, 2024; seven months into the life of her debut, The Rise and Fall of a Midwest Princess, she dazzled the few thousand onlookers in the Gobi Tent—and untold more watching on the festival’s livestream—with nine of the album's 14 songs. A week later, the eventual worldwide smash “Good Luck, Babe!” was released to DSPs. And from then on, the Chappell Roan experience was, well, hot to go.
Leading up to Coachella, Roan averaged 447,000 daily streams and 1.2 million monthly listeners. During the festival, her daily streams soared to 8.3 million, and her monthly listeners hit 45.6 million. Her follower count exploded—from 135,582 to over 3.5 million—and her popularity rating jumped from 61 to 74.
Six months later, the momentum had only grown stronger. Roan’s daily streams reached 14.4 million (32 times her pre-Coachella average), and her popularity rating peaked at 90.
Roan's case shows just how dramatically the Coachella Effect can play out when combined with a timely single release such as "Good Luck, Babe!," and a resonant live performance. The streaming metrics clearly illustrate how her trajectory moved from steady to meteoric.
The Coachella Effect and Long-Term Career Growth
What ties these stories together isn’t just a festival slot—it’s what happens next. By tracking daily streams, monthly listeners, followers, and popularity ratings, we can quantify the Coachella Effect in near real time.
As the data from Anitta, Dominic Fike, and Chappell Roan shows, these four metrics offer valuable insight into how artists transition from emerging to mainstream. Short-term spikes show immediate attention, while long-term growth in followers and popularity ratings reflect sustained career momentum.
Coachella provides the spark—but the metrics show the burn. For artists trying to break through, this festival offers not just a moment in the spotlight, but the momentum to stay there.
Summary
In this second part of our series, we explored how Spotify metrics—daily streams, monthly listeners, followers, and popularity ratings—help us measure the momentum that Coachella creates for emerging artists.
We used Anitta, Dominic Fike, and Chappell Roan as case studies to show how these metrics moved before, during, and after their Coachella performances, highlighting the festival’s ability to launch artists toward long-term success.
In the next edition, we’ll take a deeper dive into Chappell Roan’s rise, examining how Coachella 2024 served as the defining moment that turned her into one of pop’s most exciting new stars.
