At a Glance
What is Storytelling with Data
Storytelling with data (aka data storytelling) is the art of blending narrative techniques with data analytics to communicate insights in a clear, engaging and persuasive manner.
Data storytelling has its roots in Data Journalism and has evolved into telling a story with visualizations.
You can also find data storytelling in investigative journalism with stories such as The Panama Papers and How the Virus Got Out.
How are We Different
Our passion is across three areas: sports, entertainment and business. So, we've expanded what data storytelling means to us and are applying it across these three areas.
Our practice of data storytelling runs from data sourcing, analysis and predictions all the way through to publishing to different platforms and modalities (e.g., socials, infographics, videos, and scrollytelling). And at each step, the 'story' is impacted. We define data storytelling through the following lifecycle (which we implement in all of our projects).
Here are a couple of examples of stories we've produced.
Rivalry - 50 Years in the Making
LA Galaxy - Road to the MLS Cup
What if Mario Hadn't Missed Any Games?
Want to see more examples of our work? Check out our series of monthly stories and projects on the Stories page.
Who are We
We are a small, worldwide team composed of passionate Engineers, Data Scientists, Designers and Storytellers.
Our mission at Data Punk Media is to be educators and practitioners. We create data-driven stories for ourselves and our customers and then bring the learnings to you, our community (representing over 20 countries).
You can reach out to the founder, Steve, anytime via mail. You can also find the entire team on:
- Instagram: www.instagram.com/datapunkmedia
- YouTube: www.youtube.com/@imadatapunk
- Luma Community Calls: https://luma.com/datapunkmedia
We publish our monthly stories on our Stories page, so be sure to check those out.
Why are we Doing This
The biggest reason is because we love to do it!
The second reason is that there is a massive opportunity with the creator economy, and storytelling with data will be front and center through content creators, independent journalists, marketers and advertisers, and more.
The creator economy brings together more than 50 million creators. In 2024, the creator economy was worth $156.4B. By 2030, it'll be $528.4B.
And we want to bring this opportunity to you!
Ready to jump in? Check out our Getting Started page.