You, Inc. is a framework for designing, launching, and growing your content business.
What is You, Inc.?
You, Inc. is a six-dimension framework that includes Vision, System & Performance, Skills, Brand, Storytelling, and Finance. We built it from our own experience building Data Punk Media and a lifetime of product development.
How to Use It?
Most people master their craft. Few master the dimensions around it. You, Inc. is a six-dimensional framework that treats you as the ultimate product and gives you the system to build it — whether that means a content business or a sports career.
1) Start with the Content Creator Self-Assessment
A free survey that gives you a personalized assessment on your strengths and areas of challenge.
2) Complete the Online Course
Newsletter-style lessons that explore each of the dimensions and ways to interpret your self-assessment scores.
- Introduction: How to Build Your Content Business From Scratch: You, Inc. for Creators
- Lesson 1: Do You Have a Vision for Your Content Business?
- Lesson 2: The Infrastructure Your Content Business Depends On
- Lesson 3: Mastering the Skills to Launch Your Content Empire
- Lesson 4: Building a Killer Brand for Your Content Business
- Lesson 5: Marketing and Distribution through Storytelling
- Lesson 6: Ways to Monetize Your Content
3) Choose an Offering
If you'd like to work with us on helping you set up your content business, then we can engage with you one-on-one. Check out our Advisory page for more information and to book a slot with us.