A framework for designing, launching, and growing yourself or your content business.
What is You, Inc.?
You, Inc. is a six-dimension framework — Vision, System & Performance, Skills, Brand, Storytelling, and Finance — for treating yourself, or what you're building, as a product with a plan. We built it first for content creators turning their storytelling into a business. It works just as well for athletes managing a career on and off the field
01
Vision
Who or what are you building - in your niche, in your sport, or in your career?
02
System & Performance
The infrastructure your work depends on, from routines to resources.
03
Skills
Where identity meets deliberate execution.
04
Brand
How you see yourself vs. how the world sees you.
05
Storytelling
Your story and how it lands you in the marketplace.
06
Finance
Building financial security whether your career is a business, a following, or a sport.
How to Use It?
Most people master their craft. Few master the dimensions around it. You, Inc. is a six-dimensional framework that treats you as the ultimate product and gives you the system to build it — whether that means a content business or a sports career.
You, Inc. Self-Assessment (for Creators)
25 questions across all six dimensions. Get a personalized scorecard and report emailed to you immediately — showing where you're strong, where you're not, and where to focus first.
Take the assessment →You, Inc. — Build. Launch. Grow.
A summary of the framework for content creators in one post. Six dimensions, one case study and a self-assessments you can take to assess your strengths and weaknesses.
Read it now →You, Inc. Self-Assessment (for Athletes)
25 questions across all six dimensions. Get a personalized scorecard and report emailed to you immediately — showing where you're strong, where you're not, and where to focus first.
Take the assessment →You, Inc. — Build. Launch. Grow.
The complete framework in one e-book. Six chapters, six case studies, self-assessments for each dimension, and concrete actions you can take right now. Use your scorecard to know which chapter to start with.
Get the e-book →You, Inc. Strategy Session
A tailored program built around your scores, your goals and what you're building — with expert facilitation across all six dimensions. Submit your interest and we'll scope it together.
Submit interest →Everyone has the potential to be an incredible product of their own invention. Most people, especially athletes, just aren't sure how to get there.
See You, Inc. in Action
Creator Case Study
We didn't just write this framework, we're using it. Data Punk Media itself is a working example of You, Inc. applied to a content business: a niche, a sustainable production system, a growing audience, a brand, and a plan to diversify beyond any single platform.
Read through our recent You, Inc. post entitled How to Build Your Content Business From Scratch: You, Inc. for Creators, where we introduce you to Mara Ellison, a recently laid-off data journalist who wants to start her own content business.
Athlete Case Study: Joseph Richardson
Joseph Richardson is a 24-year-old American attacking midfielder playing in Germany. He's the kind of player who left a career in investment banking on the table to chase a football career in Europe. He's proof that success at this level demands more than talent: it takes discipline, attention to detail, continually working on performance, mental resilience, financial savvy, and a clear sense of who you are beyond the pitch.
Explore You, Inc. through the eyes of Joseph Richardson, a professional footballer in our 4-part series entitled From Prospect to Pro: Building a Professional Football Career. Episode 1 is available below.