You, Inc. is a framework for designing, launching, and growing your content business.

What is You, Inc.?

You, Inc. is a six-dimension framework that includes Vision, System & Performance, Skills, Brand, Storytelling, and Finance. We built it from our own experience building Data Punk Media and a lifetime of product development.

How to Use It?

Most people master their craft. Few master the dimensions around it. You, Inc. is a six-dimensional framework that treats you as the ultimate product and gives you the system to build it — whether that means a content business or a sports career.

Start with the Content Creator Self-Assessment

A free survey that gives you a personalized assessment on your strengths and areas of challenge.

👉 Take the Self-Assessment Today!

Complete the Online Course

Newsletter-style lessons that explore each of the dimensions and ways to interpret your self-assessment scores.

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Register for our free Community Workshop on 09/10/26 entitled From Content to Career: Build a Sustainable Data Storytelling Content Business. We'll do a review of the topics above and provide some best practices and watch areas based on our own experiences.

Choose an Offering (Available 10/04/26)

On Oct 4th, we'll be launching two paid offerings: 1) a Course/E-Book bundle (self-service) and 2) a Custom Strategy Report (expert coaching). For more information, check out our Offerings page.

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If you're subscribed to Data Punk Media, we'll keep you updated on the progress on the above offerings.