If you were the product, what would you build?
What is You, Inc.?
You, Inc. is a development framework for amateur and pro athletes, which positions the athlete as the product through six dimensions - Vision, Performance, Skills, Brand, Storytelling & Wealth. You use it to identify where you may have blind spots for your current and future career.
01
Vision & Identity
Who are you building, in and beyond your sport?
02
Health & Performance
The infrastructure your career depends on.
03
Skills & Craft
Where identity meets deliberate execution.
04
Brand & Reputation
How you see yourself vs. how the world sees you.
05
Storytelling & Marketing
Your story and how it lands you in the marketplace.
06
Wealth & Finance
Building financial security in a career that ends too soon.
How to Use It?
Most athletes master their specific sport. But, few master the dimensions around it. You, Inc. is a six-dimensional framework that treats you as the ultimate product and gives you the framework to build it.
You, Inc. Self-Assessment
25 questions across all six dimensions. Get a personalized scorecard and report emailed to you immediately — showing where you're strong, where you're not, and where to focus first.
Take the assessment →You, Inc. — Build. Launch. Grow.
The complete framework in one e-book. Six chapters, six athlete case studies, self-assessments for each dimension, and concrete actions you can take right now. Use your scorecard to know which chapter to start with.
Get the e-book →You, Inc. Strategy Session
A tailored program built around your scores, your sport, and your goals — with expert facilitation across all six dimensions. Submit your interest and we'll scope it together.
Submit interest →Everyone has the potential to be an incredible product of their own invention. Most people, especially athletes, just aren't sure how to get there.
See You, Inc. in Action with Joseph Richardson
Joseph Richardson is a 24-year-old American attacking midfielder playing in Germany. He's the kind of player who left a career in investment banking on the table to chase a football career in Europe. He's proof that success at this level demands more than talent: it takes discipline, attention to detail, continually working on performance, mental resilience, financial savvy, and a clear sense of who you are beyond the pitch.
Explore You, Inc. through the eyes of Joseph Richardson, a professional footballer in our 4-part series entitled From Prospect to Pro: Building a Professional Football Career. Episode 1 is available below.
From Prospect to Pro: Building a Professional Football Career
A 4-part video series putting the You, Inc. framework to the test with Joseph "Joe-Joe" Richardson — a 24-year-old American attacking midfielder playing in Germany who left investment banking to chase a football career in Europe.
Episodes
- Introduction — Meet Joe-Joe Richardson
- Episode 2 — Coming soon
- Episode 3 — Coming soon
- Episode 4 — Coming soon