A Development Framework for Athletes
You, Inc. - What is it?
You, Inc. is one of our new programs, which we're progressively rolling out over this summer. As we drop digital resources and offerings, you can expect to see:
- A 4-episode series on You, Inc. through the eyes of Joseph Richardson, a professional footballer. Episode 1 dropped today!
- The You, Inc. Self Assessment to see where you're strong and where you have areas for development. An early pre-alpha version is available (but know we're working on it live).
- Free workshops on how to think of and design yourself as a product and use the self-assessment results for your own development. Coming June 30.
- Digital products to guide how you think of and develop yourself as the next best product. Coming June 30.
- Custom strategy development reports for specific athletes. Coming July 30.
We're excited to bring this new offer to market!
Now, let's get to it!
What if You Were the Product?
Most athletes master their specific sport. But, few master the dimensions around it. You, Inc. is a six-dimensional framework that treats you as the ultimate product and gives you the framework to build it.
We start with a simple question:
If you were the product, what would you build?
Next comes the framework, where every great product starts with a vision, gets built with intention, launches strategically, and grows through constant iteration. We borrowed from our vast product development, leadership, business and sports experience to build this framework for athletes.
It's not a motivational concept. You, Inc. is a testable, measureable and replicable system comprising six core dimensions.
Everyone has the potential to be an incredible product of their own invention. Most people, especially athletes, just aren't sure how to get there.
Let's Build You through Joseph Richardson
Joseph Richardson is a 24-year-old American attacking midfielder playing in Germany. He's the kind of player who left a career in investment banking on the table to chase a football career in Europe. He's proof that success at this level demands more than talent: it takes discipline, attention to detail, continually working on performance, mental resilience, financial savvy, and a clear sense of who you are beyond the pitch.
Join us as we put the You, Inc. framework to the test with the help of Joe-Joe Richardson!
You, Inc. · The Framework
like a product.
Want more information on this program? Reach out to us anytime.