Soft Launch: Data Storytelling for Sports Course Is Live!

Turn stats in stories, and stories into a content business. Early acess is open now!


Each week, we take some measure of sports data and try and pull a story out of it, whether it's about the Drive Score, Team Balance Index, World Football trends, or a breakdown of why MMA is so hard to forecast.

And a lot of you have asked how to do this yourselves. So, tonight we're opening early access to a course that answers that question (and more)!

Data Storytelling for Sports shows you how to turn stats into sports stories and in turn how to turn those stories into a content business of your own.

What's inside the course?

  • Module 1: Overview of Data Storytelling for Sports. The building blocks of a data-driven story.
  • Module 2: Designing a Data Story. Go from a big question to the data, the analysis, the visuals, and the storyline.
  • Module 3: Creating a Content Business from Scratch. Build an audience and turn your work into revenue.
  • Bonus: Introduction to Sports Analytics. Five extra modules to strengthen your analytical foundation.

The course is built for content creators, journalists and analysts. You don't need a stats degree or programming skills. And you pay once, and we'll keep this course updated with fresh content, resources and real-world projects. And everything is designed so you can apply it right away to your own sports storytelling business.

Why a soft launch?

We're opening the doors to this community first to drive founding members for the course. Early students will get early access to the course and have a chance to shape what we add next with your feedback.

An Introduction to Data Storytelling for Sports

An Introduction to Data Storytelling for Sports

This is a practical, hands-on course built around one idea: data only matters when it helps someone understand what happened, why it happened, and what might happen next. You'll learn a repeatable process for finding a question worth answering, gathering and analyzing the data behind it, and shaping what you find into a narrative people want to read, watch, and share. Then we go a step further than most analytics courses. We show you how to build an audience around your work and earn a living from it.

$69.99

If you've ever looked at a stat line and thought there's a story in here, this course is for you.

See you inside,
Data Punk Media Team

You've successfully subscribed to Data Punk Media
Great! Next, complete checkout for full access to Data Punk Media
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.